Every conversation is counted
Channel, time, language, who replied (Heep, your team or both), messages sent and delivered: everything is logged as service goes on. A missed call recovered by message is counted as exactly that.
You know what Heep brings in, not just what it costs.
Conversations handled, bookings written into your software, actual or estimated revenue, share handled by the AI without your team, credits used. Your analytics fit on one screen, per venue or for the whole group, and export to CSV.
Actual revenue with Zenchef × Lightspeed, otherwise estimated from average spendCSV export of every tableTrial review in PDF
156conversations countedall channels
6pm
7pm
8pm
9pm
10pm
11pm
Peak at 8pm · 38 conversations, mid-service
91%
- 142handled by Heep alone
- 14taken over by the team
9 bookings written · 24 covers×€52 average spend
€1,248
estimated from the average spend you setThe problem
An assistant that replies on your behalf, and you want to know what it did with your guests.
You hand your messages over to an AI. It replies at night, in the middle of the rush, on your day off. You do not read every conversation, and that is the point. But at the end of the month, you need to be able to answer a simple question: how many tables, for how much money, and at what price.
01A revenue figure announced with no word on where it comes from will not convince a business partner, a director or an accountant.
02The cost is easy to see: it is the invoice. The gain has to be dug out of the bookings.
03Heep counts every conversation, every booking written into your software and every message used, then shows you how the two compare.
How it works
How Heep does the work for you.
Three steps, nothing for your team to do.
Bookings and revenue are tied back to it
Every booking Heep writes into your software is linked to its conversation. With Zenchef and a Lightspeed till linked to Zenchef, the actual bill amount comes back onto the booking. Otherwise, Heep estimates revenue from the average spend per cover you give it, and says so.
You read, you compare, you export
The dashboard gives you the essentials for today and the last 30 days. The Analytics page goes into detail: split by channel, peak hours, days of the week, AI autonomy, credits used and projection. The data goes out as CSV for your management team or your accountant.
What Heep handles
Much more than an automatic reply.
Messages sent and deliveredReceived, sent, properly delivered. You can see whether a channel or a number is playing up before your guests notice.
AI autonomy and human takeoversThe share of conversations Heep handles end to end, and those taken over by your team. Useful for tuning how much freedom it gets.
Bookings writtenCreated, changed and cancelled by Heep in your software, with the number of covers and the conversation they came from.
Revenue and ROIActual revenue with Zenchef × Lightspeed, otherwise an estimate from average spend. Set against what you pay over the same period.
Split by channel, peak hours, daysWhatsApp, Instagram, Messenger, SMS, email, website: which channel brings in what, at what time, on which day.
Missed calls and creditsMissed calls detected, recovered by message, turned into bookings. Credits used and end-of-month projection.
Numbers that say where they come from
Heep does not throw a revenue figure at you out of thin air. Every booking counted is written into your software, linked to the conversation that produced it. Revenue is actual when Zenchef is linked to a Lightspeed till, estimated from average spend everywhere else, and the screen says which every single time.
The cost next to the gain
You pay for messages. Heep shows you what those messages produced: how many conversations, how many tables, for what revenue. Credits used and the end-of-month projection sit on the same screen, so there is never a surprise on the invoice.
To convince the people around you
A business partner, an operations director, an accountant: they will not read your conversations. They will read a CSV or the trial review. Those numbers exist for them.
Analytics · The dashboard
Four numbers are enough to know whether Heep is doing its job.
Conversations, autonomy, bookings, revenue. The rest is there when you need it: by channel, by hour, by day, by venue. And every revenue figure carries its label: actual or estimated.
1,286conversations · 30 days
91%handled by Heep with no intervention
318bookings written by Heep
12,560€in estimated revenue (average spend)
CopilotSaturday brings in 22% of the bookings Heep writes, but 61% of them arrive between 6pm and 9pm, while your team is on the floor. That is where the AI wins you the most tables.
Bookings written by Heep, by day of the week30 days
service peaksrest of the day
Full transparency
What Heep does, and what it does not.
We would rather tell you before the demo.
What your numbers show
- Conversations by channel, by hour, by day and by venue
- Share handled by Heep alone, share taken over by your team
- Bookings created, changed and cancelled in your software, with covers
- Actual bill revenue when Zenchef is linked to a Lightspeed till
- Revenue estimated from average spend everywhere else, flagged as such
- Missed calls detected, recovered, converted
- Credits used, end-of-month projection, cost set against revenue
Consolidated view for the group, per-venue view for each manager. CSV export from the Analytics page.
What they do not show
- Your till's turnover, except with Zenchef × Lightspeed. Heep does not read your till.
- Bookings taken by phone or on the floor by your team. Heep counts what it handled.
- Activity from before Heep. The numbers start with the first conversation.
Estimated revenue is still an estimate. Heep shows it alongside the average spend it used, so you can correct it or redo the sums yourself.
The way you work
Heep adapts to your restaurant, not the other way round.
CSV export for management or the accountant
The Analytics page exports to CSV: conversations, bookings, revenue, credits. You drop the file into your usual reporting, with nothing to type in again.
A trial review in PDF
At the end of your trial, the Heep team prepares a review: what Heep handled, the bookings written, the estimated revenue, AI autonomy, missed calls recovered. Enough to decide with your partners or your management team on numbers, not on a hunch.
Your numbers, one question away in Copilot
“How many bookings this week?”, “Which channel works best on Sundays?”: Copilot reads your analytics and answers you inside Heep, from the office or your phone.
Frequently asked questions
The questions we hear most.
How does Heep work out revenue?
Two cases. If you use Zenchef and a Lightspeed till is linked to it, the actual bill amount comes back onto the booking, and Heep shows that amount. In every other case, Heep estimates revenue by multiplying the covers booked by the average spend you give it. The estimate is always flagged as such, with the average spend used.
Does Heep pull the turnover from my till?
Only with Zenchef × Lightspeed, where Zenchef attaches the bill to the booking. Heep does not read your till directly and does not plug into it. If you use another reservation software or another till, the revenue shown is an estimate based on average spend.
How is the ROI worked out?
Heep sets the revenue for the period (actual or estimated) against what you paid for Heep over the same period. The cost follows the credits you use: €99 excl. VAT per pack of 1,000 messages, and €19 excl. VAT per additional venue for a group. You see both amounts side by side, not just the multiple.
Can I export my data?
Yes. The Analytics page exports to CSV: conversations, bookings, revenue, credits, per venue or consolidated. For a full export of your data beyond analytics, ask the Heep team.
What is the trial review?
A PDF document prepared by the Heep team at the end of your trial, for one or several venues. It brings your numbers together: conversations handled, share handled by the AI, bookings written into your software, estimated revenue, missed calls recovered, peak hours. It is designed to be passed on as is to your partners or your management team.
I run several restaurants: are the numbers kept separate?
Both. Head office sees the consolidated group view and switches to a single venue in one click. Each manager sees their own venue's numbers, according to their role. Credits are tracked per venue or for the group, depending on the mode you have chosen.
Go further
One feature among others.
Free trial
Try Heep on your own restaurant.
Heep writes to you on WhatsApp exactly as it would write to your guests, with your hours and your rules. You judge it on the evidence, then start whenever you are ready.
- 500 free messages, no commitment
- Bookings written into Zenchef, SevenRooms or TheFork
- Our team stays with you until you are live