A quiet evening to fill, a new menu, a festive set menu: send a WhatsApp or SMS message to the right part of your guest database. When someone replies “there'll be four of us on Saturday”, Heep takes the booking right there in the thread.
Hi {first name}, the autumn menu is on at Marcelle. We still have tables on Thursday and Friday evening: reply here to book.
Reply STOP to opt out.They came, they enjoyed it, some of them left a review. Since then, nothing. Not because they don't want to come back, but because nobody has given them a reason to. On a Tuesday night, the dining room is half empty; your guest database, meanwhile, is full.
Three steps, nothing for your team to do.
Guests who last visited more than three months ago, regulars, people who booked for a specific evening: the audience is built from your reservation software's database, or from a CSV file imported into Heep. Guests tagged VIP, press or “do not contact” are excluded automatically.
On WhatsApp, a message sent to a list has to be a template approved by Meta. The Heep team helps you write it, add an image and variables (first name, date), then submits it to Meta. Together you set the sending window and the daily cap.
Every reply lands in your inbox like any other conversation. “There'll be four of us on Saturday”: Heep checks availability, writes the booking into your software and confirms. You track messages delivered, replies and bookings.
The message you send is only the first word. After that, every reply is handled like any other request your restaurant receives: Heep checks availability, writes the booking into your software, notes the allergy or the request for a terrace table, and confirms with the guest. Your team sees everything in the inbox and takes over whenever it wants to.
Campaigns are one step in the guest journey: a reminder before the visit, a review request afterwards, a win-back message a few months later. Every step uses the same thread, the same number and the same rules you have given Heep.
For every send: messages delivered, replies received, bookings created. Not an abstract open rate, but tables filled.
We would rather tell you before the demo.
Every message sent is counted against your pack, like any other Heep message.
These rules come from WhatsApp and GDPR. They are also what makes a WhatsApp message get read, unlike a promotional email.
You approve the audience and the message before anything goes out. During the campaign, every reply is visible in the inbox and you can step in whenever you like.
In a group, each venue has its own audiences and campaigns. Head office sees the results for every venue in one place.
No structured guest database? A CSV is enough to get started. Replies are handled by Heep and passed on to your team for the next step.
No. A message sent to a WhatsApp list has to be a template approved by Meta. The Heep team works with you: you describe the occasion, they write the template with you, add the image and variables, submit it to Meta and make it available in your account. Your existing templates can be imported.
That is for you to check: a campaign goes to guests who have agreed to receive your messages, usually via the marketing consent box in your reservation software. Every message lets them opt out, and Heep applies that request to every subsequent campaign. Your data remains yours and is only ever used for your restaurant.
There is no marketing subscription and no agency fee. Campaign messages are counted against your pack, like any other: €99 excl. VAT per month for 1,000 messages, 500 messages free to get started, no commitment. Your balance is visible in Heep.
WhatsApp first: the message can include an image and the guest replies in the same place. If a number can't be reached on WhatsApp, Heep sends an SMS instead, text only. Either way, the guest's reply is handled the same way in your inbox.
Heep answers as it would any other message: a question about the menu, an allergy, a complaint. If the request falls outside its rules or the guest gets annoyed, it notifies you and hands over. You can also switch the AI off on a conversation and take over yourself.
You choose the audience: your Tuesday regulars, not the whole database. The campaign goes out within a time window in local time, on the days you choose, with a daily cap. A guest can opt out with a single message. And the Heep team advises you on the frequency that suits your clientele.
Yes. Heep only processes the data the service needs, encrypts secrets, lets you set the retention period and provides a DPA on request. On your side, you need to tell your guests that an automated assistant answers their messages.
For marketing campaigns, Heep only writes to guests who have given their consent (opt-in, through your booking software for instance) and honours opt-outs: a guest who asks to stop receiving messages stops receiving them.
Heep writes to you on WhatsApp exactly as it would write to your guests, with your hours and your rules. You judge it on the evidence, then start whenever you are ready.