Pricing

One price. You pay for the messages, not for the features.

€99 excl. VAT a month per pack of 1,000 messages. 500 messages free to try it on your own restaurant. No commitment: you stop whenever you want. Every channel and every feature is included.

The offer

All of Heep, in one pack.

The pack covers one venue, all of its channels and all of the features. Nothing is sold on the side, and nothing is held back for a higher tier.

One plan
99 €per month, per pack of 1,000 messages

500 free messages to get started, no credit card. excl. VAT per month. No commitment. Additional venue: +19 € per month.

  • Missed calls picked up by messageEvery unanswered call triggers a WhatsApp message, or a text if WhatsApp is not an option. Heep then carries the conversation through.
  • Every written channelWhatsApp, Instagram, Messenger, email, text and the button on your website, in a single inbox for your team.
  • Bookings written into your softwareZenchef, SevenRooms, TheFork and the other integrated systems. Card holds through your own software, reminders before the visit, follow-ups on bookings left unfinished.
  • Groups and private hireGroup enquiries are qualified by Heep, then passed to your sales contact in a structured email.
  • Google reviewsA review request after the visit, a reply drafted for you, and the themes that keep coming back in your reviews.
  • Campaigns and guest journeysSegmented WhatsApp campaigns, booking reminders, follow-ups with your guests.
  • Analytics, Copilot and appsDashboard, CSV export, Copilot to tune Heep by writing to it, and web, mobile and desktop apps.
  • Human support and a trial reviewThe Heep team reachable on weekdays, guided onboarding, and a written review with the figures at the end of your trial.
The maths

Four lines, and not one more.

Your invoice fits in four lines, all of them known in advance.

  • €99 excl. VATper monthThe pack of 1,000 messagesOne pack a month for your venue. That is the whole subscription.
  • 500free messagesThe trialYou start with 500 free messages, every feature open, no commitment.
  • +€19 excl. VATper month, per venueExtra venuesEach additional venue joins the same account, with its own rules and its own reservation software.
  • Bespokeabove 12,000 messages a monthGroupsWe build a price that fits your volume and your number of venues.Contact us

They use Heep every day

How we count

A message is a message sent by Heep.

No grid of features, no price per user. One counter for all of your channels.

What countsEvery message Heep sends to a guest: an answer to a question, a missed call picked up, a confirmation, a reminder, a follow-up.
One counter for every channelWhatsApp, Instagram, Messenger, email or text: every message sent comes off the same balance. There is no separate allowance to manage channel by channel.
Usage you can followThe counter and the end-of-month projection sit in your Analytics page, per venue or across the whole group.Learn more
A ceiling you chooseAt the end of the pack, Heep stops, or carries on if you have enabled overage. You decide, venue by venue.Learn more
Estimate

How many messages will your restaurant need?

Set your missed calls per day, your covers per booking and your average spend. The calculator gives you an order of magnitude for the revenue recovered against the cost of the pack. It is an estimate, not a quote: in a demo we start from your real volumes.

Your numbers3 sliders
60
2.5
38 €
Assumptions
  • 20% of missed calls become a booking
  • 2.5 min saved per avoided call
  • 3 min saved per booking typed
  • 1,000 messages = €99

Assumptions behind the maths: 20% of missed calls picked up by message turn into a booking; 2.5 minutes saved per call avoided; 3 minutes saved per booking keyed in; revenue estimated on the average spend you enter; Heep charged at the published rate.

Your estimateper month
Revenue recovered with Heep0€ / month
Return on investment× 0
Heep costRevenue recovered
0bookings recovered per month
0hless phone time for the team, 0 h per week
99estimated Heep cost per month
Over a year0 € recovered · 0 h saved
The trial

500 free messages to judge it on the evidence.

The trial runs on your own restaurant, with your channels and your reservation software. Every feature is open, nothing is held back. The Heep team walks you through going live, which takes a few days. At the end, you get a written review with the figures: calls recovered, conversations, bookings written into your software, revenue estimated. You carry on if the numbers convince you. If not, you stop, at no cost.

No nasty surprises

What the pack does not cover.

Two costs stay with you, because they were there before Heep. And two invoice lines simply do not exist.

Your reservation softwareYou stay a customer of Zenchef, SevenRooms, TheFork or another system: Heep connects to it, it does not replace it and does not resell it.Learn more
Your phone lineHeep replaces neither your phone system nor your operator. It picks up calls left unanswered, by message.Learn more
Onboarding feesThere are none. Guided onboarding and the written review at the end of the trial are part of the pack, and there is no hardware to install in the restaurant.
A price per userThere is none either. Your whole team uses Heep, and the counter only follows the messages sent to guests.
What it looks like

Independents, groups, the same assistant.

The figures below come from our clients and from the Fitz Group case study. The words come from their teams.

100+venues equipped
4 200requests per month at Fitz Group
5Fitz Group restaurants on a single assistant

Heep surprised us with how effective it is and how easy it was to pick up. We very quickly solved a problem we had with phone enquiries. The tool is straightforward to use, effective day to day, and the support is unfailingly responsive.

HéloïseCommunications Director · Moma Group

Rolled out across all our venues, Heep has been everything we hoped for. Quick to get to grips with, efficient follow-up and responsive support. Exactly what we were after.

DavidCo-founder · Hot Hot Groupe
Questions about the price

What people ask us before they sign.

How messages are counted, what happens beyond the pack, commitment.

In practice, what will Heep cost me each month?

€99 excl. VAT a month for a pack of 1,000 messages, on one venue. If Heep sends fewer than 1,000 messages in the month, you pay no more than the pack. Beyond that, extra messages are billed as overage, if you have enabled it. The calculator gives you an order of magnitude; in a demo we look at your real volumes before advising you.

What counts as a message?

A message sent by Heep to a guest. A conversation of five exchanges where Heep replies three times counts as three messages. WhatsApp, Instagram, Messenger, email or text: it all comes off the same balance, so there is no per-channel counter to watch.

What happens once I have used my 1,000 messages?

You follow the counter and the end-of-month projection in Analytics. At the end of the pack there are two options: either Heep stops sending messages until the following month, or it carries on and the extra messages are billed as overage. You choose that setting, venue by venue.

Is there a commitment or any hidden costs?

No. The subscription is monthly and stops whenever you decide, from your account, without having to explain yourself. The published price is the pack, €19 excl. VAT a month per extra venue, and a bespoke price above 12,000 messages a month. No price per user, no paid options per feature.

What is not included in the price?

The pack covers the whole of Heep: every channel, every feature, guided onboarding and support from the team. What stays with you is what you were already paying for: your reservation software subscription and your phone line. There are no setup fees, no hardware to buy and no price per user.

How does this compare with what I already pay?

The most honest benchmark is your own volume: the time your team spends on the phone during service, and the tables lost when nobody can answer. The calculator turns your figures into bookings recovered and hours handed back to the team. We do not publish a costed comparison with an answering service or a floor position: costs vary far too much from one restaurant to the next for an average to mean anything. In a demo, we do the maths with your own numbers.

Why pay per message rather than a flat subscription?

The pack works like a subscription: €99 excl. VAT a month, an amount you know in advance. The difference with an unlimited plan is that the price follows your volume as you grow, and that nothing is billed per user or per feature. You see what Heep has cost and what it has brought back in bookings on the same screen.

Is the trial limited in any way?

No. The 500 free messages open everything: missed calls, bookings, every channel, reviews, campaigns, apps and analytics. We suggest starting on a single venue, then adding the others once you have the review in hand.

I run several restaurants: how does that work?

One account for the group. Each extra venue costs €19 excl. VAT a month and keeps its own profile, its own rules, its own reservation software and its own team. The message balance is shared across the addresses or kept separate, as you prefer. Above 12,000 messages a month we set a bespoke price. We recommend starting with a trial on one address, then adding the others.

Free trial

Try Heep on your own restaurant.

Your channels, your reservation software, the Heep team to get you live. Once the 500 free messages are used, you judge it on the figures.