The guest writes wherever they like
WhatsApp, Instagram (direct message or story mention), Messenger, SMS, or the contact button on your website. Heep receives the message within a second, on your restaurant's own number and accounts.
One assistant answers your guests, on every channel they use.
WhatsApp, Instagram, Messenger, SMS or the button on your website: your guests write wherever they like. Heep replies in their language, following your rules, and everything lands in a single inbox.
WhatsApp, Instagram, Messenger, SMS, websiteIn the guest's languageHuman takeover in one click
WhatsApp07 ··· ··· 12Instagram@marcelleMessengerMarcelle pageWebsitemarcelle.com
Marion D.A table for 2 tonight?7:04pm
Sofia M.¿Abren el domingo a mediodía?7:06pm
Tom B.Vous avez une terrasse ?7:07pm
Anke R.Haben Sie eine Karte auf Deutsch?7:09pm
Open conversation · Instagram
SMSofia M.Instagram today · WhatsApp on 4 March · same threadguest recognised
Language detected · Spanish¡Hola Sofia! Sí, abrimos el domingo de 12 h a 15 h. ¿Le reservo una mesa?Sent · Instagram
The problem
Your guests message you everywhere. Nobody can keep up with it all.
A WhatsApp during service. An Instagram question at 11pm. A Messenger on Sunday morning. Every app has its own screen, its own notification, its own queue. The message waits, and the guest books elsewhere.
01A message without a quick reply is a guest left in doubt: they have no way of knowing whether you've seen it.
02Nobody opens five apps between two tables. So replies go out the next day, or never.
03Heep reads everything, replies straight away and flags what needs your attention: one channel fewer to watch, or rather four.
How it works
How Heep does the work for you.
Three steps, nothing for your team to do.
Heep replies and takes action
It recognises the guest if they've written to you before, replies in their language, in your tone and following your rules. A booking? It's written into your reservation software. A group enquiry? It's qualified, then passed on to your team.
Everything lands in a single inbox
Every conversation, whatever the channel, appears in the same place, on web, mobile or desktop. You read, you step in whenever you wish, and the AI pauses on that thread.
What Heep handles
Much more than an automatic reply.
Book, amend, cancelDate, time, covers, name, note for the kitchen: written into your reservation software, straight from the conversation.
Answer everyday questionsOpening hours, menu, directions, parking, terrace, allergens, dress code. Heep knows your restaurant because you've told it.
Handle Instagram without drowningDirect messages handled, story mentions thanked once per guest, messages that don't call for a reply left alone.
Recognise your guestsFirst name, conversation history, tags you set (regular, press, do not contact): Heep adapts its reply.
Speak the guest's languageHeep detects the language and replies in it. In the inbox, your team can have the whole conversation translated.
Qualify groups and private hireDate, number of guests, budget, occasion: Heep asks the right questions, then passes a summary to your sales team.
One thread per guest, whatever the channel
A guest messages you on Instagram on Monday, then on WhatsApp on Thursday: Heep knows it's the same person and keeps the thread going. Your team sees the full history in the inbox, with the origin of every message, whether it came from the AI, a team member or an automation.
What you see in the inbox
Photos, voice notes and documents sent by your guests, bookings created in your reservation software, requests waiting for a decision from you, and the status of the WhatsApp window. You can assign a conversation to a colleague, tag a guest or answer with a quick reply. On web, mobile and desktop: see the Heep apps.
Analytics · Messaging
You know where your guests come from and what Heep did with them.
Every conversation is counted by channel, by hour and by outcome. You see what Heep handled on its own, what it flagged to you, and how many bookings started with a message.
1,380conversations · 30 days
91%handled without intervention
312bookings taken by message
27taken over by your team
Copilot38% of your Instagram messages arrive after 10pm, once the dining room is closed. Heep answers them live: the guest has their answer before you reopen.
Conversations by channel30 days
service peaksrest of the day
Full transparency
What Heep does, and what it does not.
We would rather tell you before the demo.
One assistant, five channels
- WhatsApp, on a number provided by Heep or your existing number
- Instagram, direct messages and story mentions
- Facebook Messenger
- SMS, as a channel in its own right or as a fallback when WhatsApp doesn't get through
- The contact button on your website, which opens WhatsApp, Instagram or SMS, whichever the guest prefers
On WhatsApp, Heep can also send buttons, lists, a location or a document you've given it, your menu for instance, when the conversation calls for it. Email has its own page.
What Heep does not do
- Make up an answer. A question it doesn't know is flagged to your team and kept as “to be confirmed” in its memory.
- Message a WhatsApp guest first when they have never contacted you, without their consent.
- Guess who's a VIP. You set the tag, Heep reads it.
On WhatsApp, once 24 hours have passed without a message from the guest, only a message pre-approved by Meta can be sent to them. Heep shows this in the conversation and sends nothing that breaks this rule.
The way you work
Heep adapts to your restaurant, not the other way round.
You decide when Heep replies
All the time, only outside service, or only at night. You can also pause the AI on a single conversation, a channel or the whole restaurant.
You take over in one click
A sensitive request, an annoyed guest, a decision that's yours to make: Heep notifies you, pauses on that thread and waits. You reply from the inbox or the app, then hand back to Heep.
Heep sounds like your restaurant
You explain your rules, your tone and your habits simply by writing it a message. It introduces itself as your restaurant's assistant and confirms it if a guest asks whether they're talking to an AI.
Frequently asked questions
The questions we hear most.
Do I need a new WhatsApp number?
Not necessarily. Heep can provide a number, or you keep your own. In that case, the WhatsApp Business app stays usable on your phone and Heep works alongside it. The connection goes through Meta and requires your business to be verified, usually one to two days. Heep guides you step by step.
What is this “24-hour window” on WhatsApp?
It's a WhatsApp rule, not a Heep one. When a guest messages you, you can reply freely for 24 hours. Once that time has passed without a new message from them, only a message pre-approved by Meta can be sent. Heep shows the status of this window in every conversation, so your team knows whether they can reply directly or not.
How do I take over a conversation?
In one click, from the inbox or the mobile app. The AI pauses on that thread, you write, and the guest receives your message on their usual channel. When you're done, you hand back to Heep. You can also switch the AI off on a whole channel or give it set hours.
Which languages does Heep reply in?
The guest's. Heep detects it from their message, their country code or your previous exchanges. Your team reads the conversation in the inbox and can translate it in one click to understand what was said.
Does the AI say it's an AI?
It introduces itself as your restaurant's assistant and confirms it if a guest asks. The tone, the first name and the way it introduces itself are yours to choose. Heep never passes itself off as a member of your team who doesn't exist.
On Instagram, won't Heep reply to everything?
No. Heep first judges whether a message calls for a reply. A story mention gets a thank-you, once per guest. A sensitive keyword, such as an allergy or a complaint, or a message from an account with a large following, triggers an alert to your team.
Which channels are supported?
WhatsApp, SMS, Instagram (direct messages and story mentions), Facebook Messenger and email. You can also add a WhatsApp button to your website.
Every message lands in a single inbox, on the web, on mobile and on desktop, for you and your team. Heep replies in the guest's own language.
Does Heep handle Instagram stories and messages?
Yes. Heep replies to Instagram direct messages just as it does on WhatsApp: bookings, opening hours, the menu, private hire. When a guest mentions you in a story, Heep thanks them once, without chasing them at every post.
Story reactions and messages with no real request do not trigger a reply: Heep first judges whether an answer is needed. You are alerted when an account with a large following writes to you.
Do I need a WhatsApp Business account?
Yes, Heep runs on Meta's WhatsApp Business API. Two options: we provide a dedicated number, or you keep your current one. In that case you carry on using the WhatsApp Business app on your phone and Heep replies alongside it.
Our team handles creating the account, Meta's verification (allow one to two working days) and getting your restaurant's name displayed. You do not have to find your way around Business Manager on your own.
Free trial
Try Heep on your own restaurant.
Heep writes to you on WhatsApp exactly as it would write to your guests, with your hours and your rules. You judge it on the evidence, then start whenever you are ready.
- 500 free messages, no commitment
- Bookings written into Zenchef, SevenRooms or TheFork
- Our team stays with you until you are live