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The Heep blog

Guides, use cases and the real challenges of running a restaurant: what we learn alongside the restaurants that use Heep.

66 posts · Page 5 of 6

Latest posts · Page 5

Practical guides

Restaurant local SEO: ranking won't fill your tables

Top of Google but tables still empty? See why your visibility leaks and how to capture every call and message to fill the dining room.

Simon Moreau28 May 20264 min read

Use Cases & Solutions

Heep Customer Profile: The AI Memory That Brings Your Regulars Back 2.3× Faster

How Heep’s AI memorizes preferences, allergies and history for each guest — across every channel — turning one dinner into a 2.3× faster return rate.

Mathis Vella27 May 20265 min read

Use Cases & Solutions

Last-minute cancellations: Heep refills the table in 4 minutes (instead of losing it)

1 in 6 bookings cancels at the last minute, 60% within 24 hours. See how Heep refills the table in under 4 minutes — automatically, across 6 channels.

Corentin Largeron27 May 20266 min read

Use Cases & Solutions

While Your Restaurant Is Closed: Heep Captures the 62% of Requests No One Handles

62% of reservation requests come in after hours. See how Heep follows up every missed call by message, answers every DM and WhatsApp — even at 2am — and briefs your team every morning.

Luc Fernandez27 May 20265 min read

Problems and Challenges of restaurants

Restaurant margins: 5 hidden leaks costing 12% (your accountant can't see them)

Tracking food cost isn’t enough. 5 demand-side leaks erode 8 to 15% of your margin. Recover £4,200 a month with no menu price hike.

Simon Moreau27 May 20264 min read

Practical guides

Restaurant marketing 2026: your richest CRM is hiding in your conversations

Your richest customer file is buried in your calls and DMs. 5 restaurant marketing levers to capture it and drive £2,750+ in recurring monthly revenue.

Corentin Largeron27 May 20266 min read

Practical guides

Restaurant phone time: 45 hours a month up in smoke (and the €956 hidden bill no-one tracks)

Your team burns 1h 45 on the phone every day. A €956/month hidden bill — worked out in 30 seconds.

Luc Fernandez27 May 20264 min read

Problems and Challenges of restaurants

Restaurant profit margin 2026: where your 4 lost points hide

Bistro 5%, fine dining 4%, fast-casual 10%. Where your margin really leaks — and 3 measurable levers to win back 1.5 points in 90 days.

Simon Moreau27 May 20265 min read

Practical guides

Restaurant profit margin: 4 hidden leaks eating your bottom line before food cost

Restaurants run on a 5-10% net margin. 4 operational leaks (missed calls, no-shows, after-hours demand, private dining) cost another 1-2 points. The formula, the data, a built-in calculator.

Simon Moreau27 May 20264 min read

Practical guides

Restaurant reservation KPIs: the 7 invisible numbers worth 18% of your revenue

Food cost, labour, average ticket: your P&L measures everything except what costs the most. Here are the 7 reservation KPIs nobody tracks — plus a built-in calculator to estimate your invisible revenue in 30 seconds.

Mathis Vella27 May 20264 min read

Integrations & Tech Ecosystem

SevenRooms WhatsApp: What You Actually Get (and What's Missing to Convert)

SevenRooms launched WhatsApp Messaging — but it's outbound only. What's missing, Heep + SevenRooms comparison, and how much it changes ROI on inbound enquiries.

Mathis Vella27 May 20266 min read

Integrations & Tech Ecosystem

TheFork Manager: an honest 2026 review (and the 4 blind spots costing 18% of your margin)

TheFork Manager charges around £1.70 per cover plus a £25 to £85 monthly subscription. Real strengths, hidden costs and 4 blind spots quietly draining 18% of your margin.

Mathis Vella27 May 20266 min read